Automotive CRM
The CRM that speaks automotive. Not generic sales.
Autroid Automotive CRM is purpose-built for garages, multi-brand workshops, and authorized service centres. Vehicle-linked customer profiles, service history across visits, AI-scored leads based on vehicle age and service urgency, WhatsApp status automation, and seamless job card integration — all from one platform.
Purpose-built for auto service · 450+ workshops · 3× lead-to-appointment rate
Generic CRMs don't understand vehicles
Zoho and HubSpot track contacts and deals. But they don't track vehicles, service history, mileage-based reminders, or warranty status. You end up building spreadsheets around the CRM.
Walk-in customers vanish after one visit
Without vehicle-linked profiles and automated follow-ups, 70% of first-time walk-in customers never return. You spent money acquiring them but can't retain them.
Service advisors waste time on cold leads
Every inquiry gets the same treatment. No scoring based on vehicle age, last service date, or service type urgency. Your best advisors waste time on tire-kickers.
No view of customer lifetime value
You can't tell which customers have spent ₹50,000 over 3 years vs ₹5,000 once. Without CLV data, your marketing treats everyone the same.
A CRM designed for the workshop floor.
Autroid Automotive CRM was built by studying how Indian auto service businesses actually acquire, serve, and retain customers. Every feature maps to a real workshop workflow — not a generic sales pipeline.
Vehicle-linked Customer Profiles
Each customer has one or more vehicles with make, model, year, registration, mileage, and complete service history. Know the car as well as you know the customer.
AI Lead Scoring (Auto Signals)
Vehicle age, last service date, service type urgency, and inquiry channel scored automatically. A 7-year-old car needing AC repair in May scores higher than a casual inquiry.
Service Reminder Automation
Mileage-based and time-based service reminders sent automatically via WhatsApp. Oil change at 10,000 km, AC service before summer, tyre rotation every 6 months.
Job Card ↔ CRM Integration
CRM inquiry converts to job card in one click. Job card status visible in CRM timeline. Service completion triggers feedback request and next-service reminder.
Customer Lifetime Value Dashboard
Total revenue per customer, average visit frequency, services used, and retention probability. Identify your top 20% customers and treat them accordingly.
WhatsApp-first Communication
Lead capture, estimates, approvals, status updates, invoices, and follow-ups — all via WhatsApp. 94% open rate. Customers respond faster than calls or emails.
Autroid Automotive CRM vs. generic CRMs
| Feature | Autroid | Zoho CRM / HubSpot |
|---|---|---|
| Vehicle-linked customer profiles | ✓ | Custom fields (manual) |
| Service history per vehicle | ✓ | ✗ |
| AI scoring with auto service signals | ✓ | Generic scoring |
| Mileage-based service reminders | ✓ | ✗ |
| Job card ↔ CRM integration | ✓ | ✗ |
| WhatsApp lead capture (native) | ✓ | Third-party integration |
| Customer lifetime value (auto) | ✓ | Manual calculation |
| Pricing for SMBs (₹999/mo) | ✓ | ₹3,500+/user/month |
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See Autroid in action.
Book a 30-minute demo and watch the complete workflow — from customer inquiry to invoice paid — running live in your own account.